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M-Brain Group is a global information, technology and consulting services company offering market and media monitoring, intelligence and analysis services and solutions. M-Brain is the biggest company in its field in the Nordic Countries and among the six largest firms in Europe. M-Brain has offices in 12 countries/territories: Finland, the United States, Canada, Brazil, the United Kingdom, Russia, Germany, France, Sweden, Singapore, China and Malaysia. Since the beginning of 2013, the company has operated under the M-Brain brand in all countries. In 2014, the company employed about full-time 450 employees and had around 1,500 clients globally. Since 2011, M-Brain has expanded and internationalised its operations rapidly, particularly through acquisitions.〔 M-Brain in owned by Ysma Oy (the founding Nyberg family), Ingman Development Oy Ab, Veritas Pension Insurance, Aloitusrahasto Vera Oy, Ilmarinen Mutual Pension Insurance Company, Oy My Holding & Consulting Ab and the company’s management.〔 == History == 1999: The company’s long-time CEO Marjukka Nyberg founded M-Brain in 1999. Initially, the company focused on print media analysis and measurement services, but the service offering was soon expanded to cover social and editorial online media, as well as the monitoring and analysis of television and radio broadcasts. 2001: M-Brain launched its first digital media monitoring service, which allowed the company to start offering multilingual online monitoring services.〔 2006: M-Brain secured its first outside investor, when the state-owned venture capital investment firm Veraventure Oy acquired a minority interest in the company.〔 2007: Kimmo Valtonen was appointed M-Brain’s CTO. His responsibilities include R&D.〔 2011: During 2011, M-Brain attracted new investors, as Veritas Pension Insurance and Oy Ingman Finance Ab invested in the company. This enabled M-Brain to acquire its Swedish competitor Cision AB’s Finnish subsidiary Oy Cision Finland Ab.〔 Through this acquisition, M-Brain more than doubled its revenue and number of employees.〔 2012: In 2012, M-Brain made another significant acquisition by buying Esmerk, which provides business intelligence management services.〔 Through this acquisition, M-Brain became the biggest company in its field in the Nordic Countries and among the six largest firms in Europe.〔 In December 2012, M-Brain launched a new SaaS tool, M-Adaptive, which enables the monitoring and analysis of the impact and results of media and marketing campaigns in digital, social and print media. 2013: Previously M-Brain operated under the Esmerk brand outside of Finland. As of 1 January 2013, the company has operated under the M-Brain brand in all countries.〔 In July 2013, M-Brain made yet another acquisition by buying Whitevector, a pioneering social media monitoring company in Finland. 2014: On September 4, 2014 M-Brain Oy signed an agreement to purchase the entire share capital of GIA (Global Intelligence Alliance) Group. The combined group offers a spectrum of market intelligence and consulting services bringing together GIA’s strategic analysis and advisory, market intelligence and related software solutions together with M-Brain’s content production and SaaS solutions. Together, the companies have offices in 12 countries. The combined staff amounts to ~450 employees globally, and 2014 revenue of EUR35 million. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「M-Brain Group」の詳細全文を読む スポンサード リンク
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